How To Treat Damaged Hair

How to treat damaged, weak hair from the experts themselves, professional hair care brand, REDKEN.

From heat damage to chemical treatments, our hair goes through so much. It takes the right kind of products to maintain the healthiness and happiness that your hair deserves.

REDKEN’s got you covered!

Introducing REDKEN’s Best-Selling Extreme and our Award-Winning Acidic Bonding Concentrate ranges, both ranges will help to repair and strengthen your hair from the inside out however, the big question remains.

Which professional solution is best for you? What does your hair crave the most?

Let’s start dissecting the differences...

REDKEN’s Extreme

This range is like the ultimate superhero of hair care.

Formulated with the power of proteins, the Redken Extreme range helps to save helpless, weak, and broken hair from damage. This perfect professional solution is best suited for those who need to address mechanical, chemical to environmental damage ranging from split ends to breakage, with the key ingredient, proteins, helping to strengthen and fortify strands from root to tip and add flexibility, manageability, and shine.

How to know if Extreme is right for you?

When hair is wet, hold one strand between each thumb and stretch the hair. If the hair retracts, this is a sign that the hair has good strength to it. If the hair does not stretch and retract and in some cases breaks, this could be a sign that the hair is damaged, and you need to strengthen it.

Think of it as a trip to the doctors, except it is in arms reach from your shower.

It is specific to addressing severe damage from the ends and roots of your hair and its protein power guarantees strength repair after a single use and over time hair will become stronger and less prone to damage!

REDKENS's Acidic Bonding Concentrate

On the other hand, Redken’s Acidic Bonding Concentrate is like the ultimate Swiss army knife of haircare, offering multiple benefits in one powerful range.

With continuous use, not only does this award-winning haircare range help to rebuild broken bonds, but it also smooths the cuticle, softens and adds glossy shine for hair that looks and feels incredibly healthy from one wash to the next.

Its concentrated formulas, infused with Citric Acid and Bonding Care Complex, helps to reinforce hydrogen and salt bonds, to strengthen the hair internally and reduce breakage.

FUN FACT!

Did you know our Acidic Bonding Concentrate range comes with an intensive pre-shampoo treatment?

This power-house product is multi-award winning and contains our highest concentration of Citric Acid (14%). Unlike other haircare that just works on the surface, Acidic Bonding Concentrate Intensive Pre-Treatment has particles small enough to enter the cortex and future proof the internal structure of the hair against irreversible damage.

Acidic Bonding Concentrate Intensive Pre-Treatment

Whether your hair is heavily processed and been exposed to multiple chemical and mechanical services or you simply want to maintain a healthy look and feel from wash to wash, Redken’s Acidic Bonding Concentrate range does it all. Protecting your hair from damage, colour fade and ensuring it is irresistibly silky, shiny and soft!

Redken’s Acidic Bonding Concentrate is like a gym for your hair. Like fitness maintenance this bond rebuilder helps your hair reach its maximum potential of healthy hair and keeps it looking and feeling incredible after every use.

Now that you’re all prepped and well informed on the differences between REDKEN’s Extreme and REDKEN’s Acidic Bonding Concentrate range, go forth and conquer the world with fabulous hair, knowing that REDKEN has got your back.

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