I admit I was sceptical about whether this serum would live up to my expectations - I had read the rave reviews on this site but couldn't imagine anything beating my trusty (but expensive ) Estee Lauder serum. However after deciding it was worth a try I have not been disappointed - I love the texture and it is far more moisturising than my usual brand. I'm only about two weeks in but I am loving this serum and can feel & see a difference in my skin. I can only imagine what other products I should be trying!