Not just for the ladies !! My wife bought me this product a few months after I turned 50. Not that I look particularly old – she just believes in good quality products that are easy to use in our busy lives. We’ve got 3 young children so don’t have time for lengthy skincare routines. This product just takes a few seconds to apply. It does work – clearly reducing fine lines and wrinkles, and making the skin look more youthful and glowing. She can tell if I’ve forgotten to apply it, so it must be making a difference. I've since re-ordered it myself from here at the Jersey Beauty Co. Highly recommend.