Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandin analogues.
Their collection is now extended to an almost complete makeup assortment with a lot of new staples that have gained viral attention.
With over two decades of experience as a professional makeup artist, the founder Gabriella Elio wanted to create innovative products she felt were missing on the market in order to achieve her signature and timeless "no makeup-makeup" look.
All Sweed products are vegan and clean with professional performance. They are proud of their collaboration with the organisation Billion Baby Turtles. For every mascara sold, they are rescuing one sea turtle.”
