One of the questions we get asked most is: how do I get firmer skin/stop my skin from getting saggy? We also get a lot of people asking about anti-ageing skin care products to address concerns about saggy skin on the face and neck. So we thought it was about time we took on some of the myths about skin firming products. Because a lot of us are getting it wrong. We need to understand what causes a loss of elasticity and sagging skin, and what we can do help our skin regain its firmness.